Let’s talk about User Interface and User Experience in connection to mobile application design & development. It’s not a mystery good & on point UX is 70% of the success of a mobile product.
The UX can drive engagement to the application, optimize time to perform certain tasks, form habits, benefit people & add awesome gamification options to make sure your users would come back to the app on the daily basis.
That’s why good UX is so valuable on the marketplace – it’s pretty much the only reason you can distinguish with all the other countless applications out there (there are 5 million applications on both Apple Store & Google Play).
That’s why technology chose is so important part of any pre-development & pre-design analysis – the best UX can only be achieved using native development such as Swift for iOS & Kotlin for Android. It’s always a shame seeing people focusing on the UX for quite some time, trying to perfect every part of it in correlation with their market research, test group, core functionalities, etc. but simply picking the wrong cross-platform web-based framework which just can’t form the way its build show desired level of performance & user experience.
So, what kind of process are we using here at AMS to overcome all potential pitfalls that our clients might face here? First of all, before kicking off the design work we do lots of preparation. Before starting the design, we’d already had a mockups & wireframes outlining future user experience of the service – flows of different app modules, buttons locations, alerts, animations mockups, etc.
This description would already be tied up to the data we got from the client end regarding target audience, location-specific target market, the goal of the product & desired outcome. Believe me, application for pregnant woman & business app to perform p2p transactions should have way different user experience in place & it will specifically influence the traction that the service would get – in other words, make sure to perform as more preparation work as you can not to waste millions of marketing budgets.
After that, iteratively, basing on our data coming from specification, overview provided from the business analyst & designer pre-work with the mockups alongside our client vision we’ll kick off design development work.
We’re having several touchpoints through each week to make sure every member of the team is on track, our developers are checking out the design once a week before sharing the latest clickable prototype with a client to ensure from the development part everything is also on point.
With any new change from the side of our client, we’re providing our professional feedback coming from the experience working on similar products for similar target markets as well as a development point of view.
After the clickable prototype is finished, we’re sharing it with our internal test group (designers we work with) & they are providing us with different suggestions and perceptions on certain parts of a mobile product – this part really polishes the design bringing it to the perfect version of itself.
After clients’ approval, we’re ready to kick off the development. However, design work doesn’t stop at this point – it’s a constant process of improving, changing & reiterating on the product during the development & testing stages – it simply never ends and without continuous design support the product won’t meet current competitive market expectations.
Send me a direct message or leave a comment under this post if you’d like to see one of the recent designs we’ve built for a product that got to the top 17 of the German Health & Fitness section within 2 months after the release.